New Delhi: If you make videos on YouTube, do you find it hard to get more subscribers? Well, now that Google owns the video company, the minimum number of subscribers has gone down from 1,000 to 500. YouTube is making big changes to how it makes money to give smaller artists on the site more chances to make money. The company has said that it is lowering the requirements to join the YouTube Partner Programme and giving artists with smaller followings more ways to make money from their videos.
Before, producers had to meet certain requirements before they could join the YouTube Partner Programme and start making money from their videos. But with the new rule, artists will only need 500 followers to be qualified, which is half of what was needed before. Also, the number of watch hours needed has gone down from 4,000 to 3,000, and the number of views needed for Shorts has gone down from 10 million to 3 million. The United States, United Kingdom, Canada, Taiwan, and South Korea will be the first countries to use these new rules.
Even though smaller artists will have more ways to make money on YouTube, they will still need to grow their audience and meet certain goals to make money from ads. The current standards for income sharing will not change, but producers who already qualify for the YouTube Partner Programme will not have to reapply once they meet the higher levels.
YouTube has been actively pushing artists to make money through its ad revenue sharing programme. This is especially true now that the platform’s short-form content, called “Shorts,” has its own ad revenue sharing programme. By letting content makers make money off of their work, YouTube hopes to give them a reason to do so and improve its short-form content offers.
Like YouTube, other sites like TikTok have also worked to help creators make money. TikTok recently announced that its Series video fee tool would be available to producers with more than 10,000 followers, but those with 1,000 followers who meet other standards can also apply. With this tool, artists can give fans access to special content for a fee.Also, YouTube is making its shopping partner programme, which was previously only open to artists who were invited, available to more people. Now, YPP members in the US with at least 20,000 users can also use this programme to make money through partner marketing and promoting their own products.
These changes to YouTube and other platforms are a step in the right direction towards helping smaller artists and giving them more ways to make money from their work so they can keep making art.
